From all parts of the process, we've run into challenges, roadblocks and hoops to jump through.

When it comes to creating a product, there's no shortage of people with an opinion to share - and it's typically a critical one and often without experience to justify it. We try to find the silver lining by probing for their reasons, but alas, it's not always clear why people think the way they do. I think it's probably fear in most cases. Fear that we're going into the unknown and we should stop and think twice. Fear that we are going to make a mistake with our vendors, suppliers, and customers. Fear that we (gasp) might succeed.

So, if you're on the trail of success, I just want to offer this word of encouragement. When it's your dream, your passion, and your pursuit - make no room for fools. Trust yourself and be bold and courageous.

That's how we're doing things. And every day we get a little closer to that special spark of magic we are looking for.

Have a great April 1st, my friend.